Potential Rural Municipalities/Municipalities will be selected for program implementation in the various districts. Altogether 15 new branch offices will be established in first year. Branch office will consist of 1,600 members in average. After the establishment of branch, field staff visits the Municipalities/Rural Municipalities where community people will be informed and oriented about the program. Potential members will be identified through the application of PRA. Once target members will be identified, they will form group of five people. The group will be tested through a group recognition test and it will be recognized as eligible group after the group recognition test. The group members usually meet in a fixed place where they receive & repay loan and deposit saving and makes a continued efforts to expand the outreach. There are ten loan products for which potential client can take loan according to their capacity. Member’s outreach will be increased and would also increase the size of loan portfolio in line with their loan absorption capacity. Institution will follow the strategy of gradual expansion of its outreach both vertically as well as horizontally to attain the financial viability and sustainability. According to the five years projection, the Company will adopt the following marketing strategies:
RULBSL will focus on the poor households. Women are primary target households. The target group of the RULBSL consist of landless, marginal landholders, tenants and other agricultural laborers. The families living below poverty line will be considered as an eligible for membership of RULBSL
The women of Nepal are significantly poorer than men and have little access to education and have less control over the resources and the economic decisions in their households. They are predominantly confined to domestic and agricultural activities and have few economic opportunities working mostly as semi-skilled and unskilled general wageworkers. So, RULBSL will target these poor women to bring them from the vicious circle of poverty.
RULBSL has developed its business strategies by following the broad guidelines as outlined hereunder:
RULBSL will deliver the services through the different strategies based on its Memorandum of Association and Article of Association. The general meeting of the shareholders will delegate the authority to the board of directors to operate the institution in a systematic manner. The responsibilities of the board of directors are expected as hereunder:
RULBSL’s organization consists of a Board of Director at the top to provide policy direction and guidance to the management for the effective operation of the programs and projects. The Executive Director, who is the executive head of the organization and is responsible for the day-to-day management and smooth implementation of the projects and programs, heads management. There are five department namely, Internal Audit, Branch Operation, HR and Training, Finance & Account and ICT.
At the field level, there will be the branches headed by the officers as branch manager. Branch staff will include field officers and office assistant. The projected human resource structure in the branch level is shown in Table here below.